“Money is only a tool. It will take you wherever you wish but it will not replace you as the driver.”
Ayn Rand
Traditional Brokerage Services
Traditional brokerage refers to full service brokerage, the standard business model in the industry until 1975, when fixed brokerage rates were discontinued. This business practice continues, providing clients with assistance with their investment concern, with commissioned salespeople. The salespeople are paid part of the fee from transactions (commissions) for assisting clients with their dealing with the company and the industry.
Traditional brokerage is the place where many people start their investment experience because they need the assistance of a competent representative to assist and explain how the investment markets function and how best the client might participate in the markets. Nestlerode & Loy, Inc., assists clients through its representatives by providing educational brochures, investment research from various published investment advisors, quotes and other services.